At this point you probably know we love online video. But it’s not like a teenager’s blind passion, we truly believe in the power of video content simply because we are paying attention to how people are consuming content. For those who are still skeptical, we brought a few findings from the latest report released by comScore. According to the report, the number of U.S. Internet users who watched online video in February rose 5 percent year-on-year to 179 million.
And that’s not the most important thing. We were more excited about this: the number of hours Internet viewers spent watching online video. On average, this number increased 37.6%, which equates to 21.8 hours! In other words, people are getting more and more used to watching videos online, they are most often then not choosing this medium to satisfy their audiovisual needs. Lastly, Google’s websites (including YouTube) ranked as the top online video content property in February with 147.4 million unique viewers. Surprised? We didn’t think so.