60 seconds (and 1.8 million words) can boost your sales!

As a picture is worth more than 1,000 of words, how many words would you think a video is worth? Any guess? Actually, an American researcher faced the mission to answer this question, and the result is impressive. According to Dr. James McQuivey of Forrester Research, a minute of video is worth 1.8 million words. Great way to empower your communication with your audience, don’t you think?

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